Transforming the Building Industry with the use of Immersive Technology

The building industry is a trillion-dollar global market, which has typically comprised fragmented workflows and a general aversion to tech-based disruption. While some of these hurdles have been crossed in recent years – within the design niche, this specifically entails the use of BIM data and increasingly sophisticated 3D visualization tools – there are still avenues unexplored that stand to dramatically transform the way we build.
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