• perficientdigital.
• 03 Jun, 2019

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B journey isn’t identical to the B2C journey, and is much more complicated due to the number of decision-makers involved. The process isn’t over after a purchase is made – it’s often ongoing and recurring, making the B2B journey less linear than B2C.
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