Practical concentrate: Ceresana study on the world market for plastic masterbatches

Why complicate things when you can make them simple? Colorants and flavors for beverages are often not directly mixed with water and prefabricated, ready-to-use syrup concentrates are used instead. In the production of plastics, too, so-called masterbatches – granules with a high concentration of colorants, other additives, or fillers – are preferred to powders, pastes, or liquid additives. Color masterbatches contain pigments or dyes; additive masterbatches specifically modify other properties
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