How Kia pulled off a massive turnaround in the U.S.

Korean carmaker Kia is something of a Cinderella story. When the automaker arrived in the U.S. in 1994, its cars were poorly reviewed, and it was seen mostly as a low-cost value brand. Now, Kia is winning awards and commanding higher markups than its peers. U.S. sales have gone from about 12,000 units in 1994 to almost 700,000 units in 2022...
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